It’s a simple scroll and tap between a lead and a customer.įor businesses that sell services or products that require more research or are a larger purchase, the Google Maps listing links directly to your website. No need to toggle between apps or web pages. In addition to providing a business phone number, Google Maps also highlights other contact or visiting information.įor brick and mortar stores, such as shops or restaurants, users can quickly explore your business’ profile and find directions, all from one central location. Google Maps Encourages People to Visit Your Location or Website It makes it easy for users to take the next step and for businesses to directly connect with potential customers. where to find donuts or locate a nearby clothing store), the platform provides users with the ability to easily contact the business, ask questions, and then decide to visit or not. Since people use Google Maps to make a decision (e.g. And since most Google Map searches are performed by phone, they can call your business with just one tap.
When users view your Google Maps listing, the platform provides a comprehensive index of your business which includes your company’s phone number. Google Maps Allows People to Quickly Contact Your Business
Recent google map searches driver#
This is especially important since nearly 1/3 of all mobile searches are related to location, meaning Google Maps is a critical driver of mobile traffic. Google Maps acts as both a search engine to find the business users are searching for, and then as a map to direct users to that location. The user can easily view their options before deciding to visit or contact the business. The local search capabilities allow Google Maps to pin and list businesses that relate to the user’s search. Google Maps Helps People Find Your BusinessĪs mentioned, one of Google Maps’ largest assets is it allows people to quickly find your business.
And uniquely, an audience that is ready to make a decision.ġ. With over 1 billion Google Map users in 2020, Google Maps for businesses creates a viable opportunity to connect with a huge audience. It’s not only a tool for finding directions from point A to point B, it’s a tool for discovering point B making it an even more advantageous platform for businesses. If you are traveling to a new city, Google Maps will show popular tourist attractionsĮach year we see Google Maps magnify its role as an all-in-one tool for searching, comparing, and evaluating businesses to make an informed and actionable decision.Specifying recommendations based on time of day, such as suggesting nearby breakfast spots in the morning or dinner locations in the evening.The upgraded Live View feature which showcases “ nearby shops and restaurants, how busy they are, recent reviews, and photos”.Google Maps offered expanded exploring and personalization features including: The explore tab allows users to discover new local places all from one single platform. The map of businesses displays relevant company information, including:
Explore Tab for a Map of Businessesĭuring Google Map’s 2020 update, Google added an ‘Explore’ tab, which allows users to easily search nearby businesses.īy scrolling through the business listings, users can view all their options and make a decision. But first, let’s take a look at what recent updates and features have transformed Google Maps into such a powerful marketing tool. Google Maps offers numerous marketing advantages for businesses. The platform is more than a map, it is a place of discovery.
Google Maps has evolved over the years from a simple virtual map to a place to explore local businesses, plan your detailed commute, and uncover new suggested locations.
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